A few thoughts:
The money is absolutely, ridiculously, embarassingly TOKEN for EAS/Abbott. So I have to question why they would go this route. The backlash they will sustain from the decision is hardly worth their savings.
There are very FEW winners and MANY entrants. It would not be realistic to pursue a challenge "for the money" as the odds of winning are so small, even if if your results are awesome.
But now we have an incentive NOT to enter! The tax burden on $9000 is a serious slap in the face to a winner. It should be a financial burden to win!
Correction: It should NOT be a financial burden to win!
© Abbott Laboratories,2013